Demand Generation Bundles
Generate More Leads for Your Firm
Unlike generic digital marketing strategies, demand generation builds awareness and creates demand for your legal services throughout your business development funnel. Demand generation is the foundation for every touchpoint with your potential clients, from initial awareness to loyalty and advocacy. Demand gen is about providing the right information to the right people at the right time that demonstrates you are the perfect fit for your clients’ needs at that moment.
Are you taking advantage of your recognition?
The Best Lawyers Demand Generation Bundle gives you all the tools you need to accelerate your firm's marketing and business development efforts. 96% of people looking for legal services begin their search online. Meet your future clients where they are now, and stand apart from the pack.
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| Take advantage of this exclusive offer now! | Essentials | Advanced | Premier | ||
|---|---|---|---|---|---|
| All Best Lawyers Award Badges | |||||
| All Best Law Firms Award Badges* | |||||
| Lawyer Profiles for all Recognized Lawyers | |||||
| Firm Profiles on the Best Lawyers and Best Law Firms Websites* | |||||
| Backlinks to firm website/lawyer profiles | |||||
| Visibility & Searchability on Best Lawyers Website | |||||
| Best Lawyers Client Testimonials | |||||
| Best Law Firms Client Comments | |||||
| Content Sharing | Up to 5 per lawyer | Up to 12 per lawyer | |||
| Press Release Generator | |||||
| Video Blogs | |||||
| Client Insights Report | |||||
| SEO Audit & Strategy | |||||
Let's connect to get started! | |||||
Award Badges
Establish credibility with your Best Lawyers Award Badges. While claims of superiority are common, the Best Lawyers Badge stands as a peer-reviewed testament to excellence, immediately differentiating your firm in a saturated market. This prestigious recognition not only elevates your marketing efforts but also builds trust with prospective clients and enhances your SEO profile through Google's algorithms.
- Use on your firm website and your bio page
- Embedding in your email signature
- Promotion on all your social media channels
- Print advertising in firm brochures, client communications and publications
- Use in client proposals to help you stand out.
Interested in TV or Billboard licensing? Let's talk!
Online Profile
In today's digital age, having a robust online presence is critical for your firm’s visibility and credibility. A staggering 92% of consumers turn to online directories when searching for local businesses, with 80% trusting these platforms as much as personal referrals.
If your firm isn’t showcased on bestlawyers.com, you’re likely surrendering potential clients to competitors. Ensure your firm stands out by activating your profiles today.
Creating a dynamic profile on bestlawyers.com not only increases your lawyers' visibility but also strengthens your SEO efforts. Backlinks from your Best Lawyers profiles to your firm’s website and individual attorney pages are invaluable. These external links are interpreted by Google as endorsements, bolstering your search engine ranking and enhancing online discoverability.
- Detailed contact information for your firm’s offices and locations.
- Comprehensive bios for each attorney, including Bar Admissions.
- Highlighted case history, showcasing your firm’s successes.
- A consolidation of awards and recognitions your firm has received.
- Links to your firm’s social media channels, fostering engagement and community.
Elevate your firm's online profile and leverage the prestige of Best Lawyers to distinguish your firm in a highly competitive market.
Best Lawyers Client Testimonials
Make every client success story count—transform it into the driving force behind your firm's growth. Client testimonials aren't merely endorsements; they're powerful marketing assets that influence your potential clients and demonstrate the personalized service that sets your law firm apart.
In this digital era, where 98% of people seek out online reviews as their compass, it's clear that client testimonials are more than a mere kudos—they are your brand’s narrative, spoken through the voices of satisfied clients. Inclusion of these testimonials on your Best Lawyers profiles, pending your review and approval, provides a tangible measure of your firm’s ability to produce results.
Best Law Firms Client Comments
Best Law Firms research includes record-breaking participation from law firm clients, with more than 100,000 client comments submitted this year alone. As part of our thorough vetting process, the Best Law Firms Research team solicits feedback from your strongest brand advocates.
Best Law Firms research includes record-breaking participation from law firm clients, with more than 100,000 client comments submitted this year alone. As part of our thorough vetting process, the Best Law Firms Research team solicits feedback from your strongest brand advocates.
Content Sharing
Gain trust by publishing content on the Best Lawyers website. While it's important for SEO to feature content on your firm's website, the importance of sharing your external media coverage should not be overlooked. According to a leading industry survey, 65% of respondents said they give more credence to content from third-Party sources vs. content on a firm's own website.
- Share links to existing videos and your hard-earned media coverage
- Enable your lawyers to author articles on their Best Lawyers profiles to position their expertise on the most trusted source of legal rankings in the industry
- Build backlinks to your firm's website to enhance your search engine performance
The more content, articles and client reviews that are shared on bestlawyers.com, the stronger your firm's presence will be throughout a client’s online search journey.
Press Release Generator
Effortlessly promote your law firm's awards. Struggling with creating guideline-approved press releases for your firm's awards? Our Press Release Generator simplifies your PR work, letting you focus on client service and case victories.
- Automated Press Releases: Eliminate the hassle of manual writing. Our tool quickly crafts customized press releases, announcing your firm's awards.
- Compliance with Publicizing Guidelines: Designed to meet strict legal advertising guidelines while ensuring that your communications are compliant with Best Lawyers guidelines.
- Saves Time: Allows your PR team to focus on higher-value activities, delivering ready-to-use content swiftly.
- Boosting Brand Presence: Publicize your achievements to enhance your firm's image in the competitive legal market.
- Reducing Compliance Risks: Aligns with legal advertising best practices and bar association guidelines
- Improving Efficiency: Integrates easily with your current processes, speeding up press release production.
Video Blogs
Video blogs are a powerful way to showcase expertise, build trust and engage clients. With 94% of marketers saying video improves user understanding and 84% reporting lead generation benefits, video is essential for law firms.
Our service helps law firms script, plan and produce authentic, professional videos ideal for sharing on LinkedIn, YouTube, Instagram, TikTok and your website.
- Five Professionally Produced Videos: Produced from a 20-30 minute interview with a lawyer, tailored to engage clients.
- Collaborative Content Creation: The lawyer selects the topic and we craft thoughtful, client-focused questions.
- Polished Deliverables: Professionally edited videos with graphics and enhancements, ready to use.
- Custom Blog Post: Created from the video content to expand reach across platforms.
Client Insights Report
The Client Insights Report* gives law firms a clear understanding of client needs and market trends, using data from the Best Law Firms research process. This report combines client feedback, industry analysis and benchmarking to support better client engagement and growth.
- Market Trends Analysis: Explore emerging client engagement patterns in your market.
- Custom Client Feedback: Review anonymized input from your clients to identify strengths and opportunities.
- Market Impact: Use client insights to enhance proposals and campaigns.
- Actionable Recommendations: Receive strategic advice to improve future Best Law Firms submissions.
- Competitor Benchmarking: Access invaluable data on client satisfaction compared to peers.
* Firms must participate in the Best Law Firms research process and provide client feedback through the annual reference process to obtain the Client Insights Report.
SEO Audit & Strategy
Search Engine Optimization (SEO) is critical for improving online visibility, attracting clients and staying ahead of competitors. Our service evaluates your website’s current performance and provides a detailed, tailored strategy to enhance rankings and drive targeted traffic.
- Technical Audit: Identify and resolve issues like 404 errors, broken links and duplicate content.
- Keyword Research: Discover high-value keywords for your practice and compare competitor rankings.
- Content Review: Assess existing pages for optimization and recommend new content to target key terms.
- Local Verification: Ensure profiles like Google Business and local directories are accurate and optimized.
- Off-Page Factors: Analyze backlinks and external signals to enhance site authority and trustworthiness.